Some players feel that the customer service from big sites is impersonal, that you're treated as just a number rather than a human being. They're more likely to be hold top licences, too, that are committed to player protection.īut that doesn't mean you're guaranteed a perfect playing experience. If something goes wrong, then their customer care is likely to be more sophisticated, with a quick live chat service and more staff on hand to resolve your complaint. Big brand casinos also have the means to splash out on brand new websites and huge game selection, as well as extremely tempting offers for new and existing customers. Many of these big brands have a financial advantage over rivals that some people might deem unfair, but it's hard to deny that playing in one brings certain advantages.įirst, their sheer wealth means that they certainly have the resources to pay out big wins – something that smaller sites might have trouble doing. Several of the biggest bookmakers in the planet run their own online casinos, for example, while others use world-famous trademarks and characters to attract customers.
Some of these are successful because of their association with big brands in other industries. As well as thousands of small casinos vying for our attention, there are some real big hitters out there who generate hundreds of millions in revenue each year. Every industry has its heavyweights, and the online casino world is no different.
